Landscaping Tips - How To Improve The Bottom Line

Typically, it’s the little things that matter the most; in business the little things can be the difference between success and failure.  Small essential changes can result in a 10% increase in profits more often and faster than one, big change in the business. 

• Review the company’s business plan.  Your business plan is your guide for success and should be reviewed regularly to keep you on track and to help you find and identify potential areas for savings.  No business plan?  Then write one. Business plans help you avoid costly mistakes.
• Manage the bottom line.  Analyze every single line on your profit and loss statement. It does not have to take a lot of time and when scrutinizing every dollar spent, you may find and identify ways to cut down on costs in at least one area.
• Make marketing work.  If a strategy is working, you may just keep doing the same thing, but change is inevitable or as in the case of the pandemic, forced upon you.  Brainstorm with the management/marketing team and together at least one new strategy will result.
• Cultivate referrals.  In most cases, landscaping whether it be design, installation or maintenance is a personal service at a client’s home or business. Client referrals instill trust and confidence in a business and its reputation.  Get to know the client and focus on them.
• Build a solid team.  Every employee should understand their role in the success of the company and should be valued for that regardless of their title or their wage.  Educate and train your employees. The Arizona Certified Landscape Professional program is there for you and your employees.  The result will be a more productive employee.
• Invest in good tools.  Any job takes longer when your tools do not work right.  Rent or buy? Calculate total costs, including upkeep, storage, efficiency and eventual replacement.  It might make more sense to rent or buy used equipment.  Or, the wiser choice may be to invest in an expensive tool that is cheaper to operate and gets the job done faster.