Bob was raised in the green industry in Antioch, CA as a 3rd generation florist. He has been in the distribution business for over eighteen years and has been employed by Horizon Distributors since 2003. He earned a Bachelor of Science degree in Ornamental Horticulture from California Polytechnic State University, San Luis Obispo.

A dedicated husband to wife Kimberly and loving father to Randy and Ashley, Bob's number one passion in life is his family and their happiness and well being.

Even though Bob's number one passion is his family, his second has to be taking care of people's needs - or what we know as customer service. Bob's "never say no" attitude and relentless pursuit of total customer satisfaction, along with his vast knowledge of the landscape business, makes him one of the best representatives in the green industry.

Bob has served on the ALCA Board of Directors since 2007 as Co-Director of Programs. He was responsible for coordinating and managing fellow ALCA members to transform a backyard for the Florence Crittenton's Transitional Home; a home for young girls who are determined to take their life from system dependence to independence. Bob also took the lead in providing a child friendly playground and safe atmosphere for the children at the "Children's First Academy," a school for children of homeless families.

In 2005, Bob Franchetto was honored at ALCA's Excellence in Landscaping Awards Program as the recipient of the "Outstanding Service of the Year" award. Bob is truly deserving of ALCA's 2009 Outstanding Associate Member of the Year Award.